Those 44 percent of women and a lot of man believe that if they show their natural, untouched face, they won’t be able to accomplish either of those things, and they will be treated differently. It turns out there is some science to back up the fears driving them to wear makeup every day.

Women and also man have it drilled into them from a young age that to be successful in everything, from dating to job interviews to forming friendships with other popular girls, they need to be pretty, and the basis for that isn’t entirely cultural. It may not be fair, but according  to the Association for Psychological Science, attractive people are treated more favorably in every area of life, from dating to jobs to criminal trials.

Delicate daytime makeup

Daytime makeup looks are generally subtler than evening or nighttime looks, because the natural light of the sun makes heavy makeup jobs more apparent.

Evening makeup

Smoldering. Evening makeup usually differs from daytime makeup in depth and color. The smoky eye look, seen here, is very popular for night, but you have many other options when it comes to evening makeup. The eyes are the focus here, with only the palest lip color defining the mouth.

Artistic makeup with accessories

This makeup is makeup that is usually not worn everyday and used for party or special events.

Carnival makeup

Carnival makeup is one of our favorite elements of the celebration because there are no rules. Black women of all complexions stun in bright makeup and defy rigid beauty standards with no apologies. Everyone can fell very special!